This is undoubtedly the era of video and animation marketing and one of the methods which have been gaining popularity rapidly in the last few years is Motion Graphics. So what are motion graphics and how does it differ from a simple video. Let us find out with the top motion graphics studio in India, Xtreme marketer.
What is motion graphics?
Technically defined by Wikipedia, as “Pieces of animation or digital footage that create the illusion of motion or rotation and are usually combined with audio effects for use in multimedia projects.” Simply defined it is basically like animation but with text as a major component. Motion graphics are an excellent way to add depth to our advertisements and communicate meaningful messages to the viewers. Together with the right audio and sound effects they can greatly upscale and enhance any animation video.
Motion graphics vs. Animation: How are they different?
To explain it in simple terms, motion graphics are a type of animation. Motion graphics tend to focus more on texts, graphics elements, and simple 2D and 3D motions that tell a simple story. while animation is a larger umbrella term and animated ad videos might have storytelling, characters, and both 2D and 3D models in them. Basically, motion graphics are a simpler sub-branch of animation and are easier to develop and thus are a great marketing tool when it comes to your product.
Why should I use motion graphics to advertise my products/brands?
Product videos made using motion graphics can be a great way to market your product, especially for small and emerging businesses as it incurs a slightly less cost than proper animation and live-action short ad films. But, it still fulfills the purpose and brings a little new and exciting something to the table for our audience. However, you need to make sure that your motion graphic video ads are up-to-the-mark and of high quality, and for that, you need to put your trust in the best motion graphics production company in India, Xtreme marketer.
Now let us move on and discuss steps on how you can create motion graphics for your product. These are the steps that our team of graphic designers adopts to deliver the best quality motion graphic videos to you-
1. Writing a script:
Although motion graphics don’t focus that much on the storyline, it is still important to have a proper script in place if we do not wish our video to be all over the place without any direction. A script is very good for clarity and essentially deciding the things you want to portray helps the graphic designer understand and work better on the designing part.An excellent way to create a brief but meaningful script is to ask yourself these questions:
- Who am I trying to reach(target audience)
- How do I want them to feel?
- What do I want them to learn or remember?
After finalizing the script that you wish to bring to life, the next step is to begin to visualize ideas and start storyboarding. For this, the whole team of graphics designers and crew brainstorm ideas and procure rough sketches. That is how we create the most spectacular storyboards for your motion graphics video at the top motion graphics company in India.
3. Move onto designing:
Once the storyboards have been made, the designing process should begin. Design and communication through color and style is the most important element in any motion graphics video if you wish to capture the attention of your viewers. The process of designing is a team effort at the best motion graphics company in India and our entire production crew works tirelessly working through drafts and reviewing ideas before they are sent out for final animation design.
4. Animating the final design:
The animation stage is essentially where everything comes together properly. The final draft that is going to be animated is shown to the clients and any suggestions or additions are taken into consideration. While the final animation process is carried out we take the following into consideration:
- Whether the animation style and design is fitting well with the concept and idea of the product
- If the voice-over is of good quality and fits perfectly with the video
- Sound effects need to be added to make the motion graphics video even more compelling and catchy.
- Whether the motion graphics video is portraying the message and effect on the audience as desired by the client
- Overall cohesiveness of the entire motion graphics video ad.
So these were a few steps and guidelines that can help you in creating motion graphics for your product. We at Xtreme marketer have a highly enthusiastic and keen team of professional designers who are here to turn your dream product into a brilliant motion graphics ad film, that will definitely catch the eyes of your viewers. So what are you waiting for? Contact us and enjoy services from the best motion graphics studio in India.